Scotland Food and Drink Export Plan March 5, 2014 12:00 am The Scottish Government Food and Drink Export Plan has identified seven key markets to further drive sales. North America, France, Germany, the Middle East, China & Hong Kong, Japan and South East Asia have been targeted as providing the best opportuntities for this. The total value of overseas food and drink exports has increased by 52% between 2007 and 2012 to £5.3bn – with exports of Scotch whisky rocketing by 87% in the decade to 2012 to £4.3 billion. The plan aims to increase food and drink exports to £7.1bn by 2017.
