Kendall becomes President of the World April 4, 2014 12:00 am The former NFU President, Peter Kendall, has been appointed President of the Rome-based World Farmers Organisation. The Organistation aims to strengthen farmers’ position within supply chains with a particular focus on smallholders. Kendall has pledged, duriing his two year term, to raise awareness of the organisation and continue the work of previous President, Robert Carlson.