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Business Strategy & Performance

Now more than ever, clear thinking about the future is essential for UK farm businesses. With ongoing uncertainty around policy support, rising input costs and the pressures of succession, many farmers are reassessing the direction of their business. Strategic planning and business reviews provide a practical way to take stock, identify areas for improvement, and set a course that strengthens both profitability and long-term resilience. At The Andersons Centre, we bring practical experience, independence and a tailored approach to every farm we support.

Whether through a Farm Business Review or structured advice on succession, investment or rural planning, we work alongside farming families to make informed decisions that align with their goals. From understanding where you stand today to planning for the next generation, strategic reviews give you the clarity and confidence to move forward with purpose.

In the video above, you’ll hear directly from farmers about the practical value they’ve gained from working with Andersons.

Need a clearer picture of your farms Direction?

If you want a clearer picture of your farm’s direction and the steps to strengthen it, we’d be pleased to talk. Contact us to explore whether a Farm Business Review or tailored support is right for your business.

grass border with a chicken and cow sillouette

Key Contacts

Joe Scarratt

Partner & Head of Farm Business Consultancy

Qualifications & Experience
  • 2018 to date - Head of Farm Consultancy at The Andersons Centre
  • 2018 to date - Partner of The Andersons Centre
  • 2009 - 2018 – Business Consultant at The Andersons Centre
  • Delivers business advice to a wide range of farming businesses, focusing on the arable and dairy sectors
  • Oversees the operation of a number of Contract Farming Agreements across all sectors
  • Approved deliverer under DEFRA’s Farming Advice Service delivering group advice to farmers and agricultural professionals
  • Approved deliverer under the Welsh Assembly’s Farming Connect Scheme, delivering advice to farmers across Wales
  • Undertakes commissioned research projects
  • 2005 - 2009 – Harper Adams University College. First Class BSc Hons Business Management with Marketing. The course focused upon the agri-food industry
  • 2000 to Present – Working in and developing the family farming business. The farm is predominantly arable with a small beef enterprise
Areas of Expertise
  • Farming Joint Ventures and Contract Farming
  • Farm Business Management
  • Technical Farm Business Advice
  • Farm Strategy and Succession Planning
  • Farm Investment Appraisals and Loan Applications
  • Farm and Rural Grant Applications
  • Farm Business Tenancies
  • Farm Business Administration
  • Farming Connect (FC) accredited

Oliver Hall

Partner & Senior Farm Business Consultant

Qualifications & Experience
  • 2021 - Partner, The Andersons Centre
  • 2017- Senior Farm business consultant, The Andersons Centre
  • 2014 –ILM- Lean Management In Dairy Farming
  • 2010 - Co founder of Evolution Farming – Multi Site Pasture based dairy business
  • 2009-2010 – Farm business consultant, The Andersons Centre
  • 2008- Family farming partnership, West Yorkshire
  • 2005-2008 – The Royal Agricultural College – Bsc (Hons) Agriculture
Areas of Expertise
  • Farming Joint Ventures, Contract Farming and Share Farming
  • Farm Business Management and budgeting
  • Farm Strategy and Succession Planning
  • Farm Investment Appraisals and Loan Applications
  • Grassland management
  • Practical knowledge of farm management

Anna Bowen

Farm Business Consultant

Qualifications & Experience
  • February 2022 to Present Day – Farm Business Consultant at The Andersons Centre
  • Previously worked as a farm business consultant in West Wales
  • Contract farms a 300- cow spring block calving herd in Ceredigion
  • FACTS qualified
  • RoMS accredited mobility scorer
  • Approved Mastitis Control Plan and QuarterPro deliverer
  • 2021 Nuffield Scholar- “Can the UK improve the ethics of its dairy calf management whilst retaining profitability?”
  • 2019 Entrepreneurs in Dairying course
  • 2017 Richard John Memorial Trust Scholarship, studied the sustainability of the Australian dairy industry
  • 2016 MSc Sustainable Agriculture and Food Security (Royal Agricultural College)
  • 2014 BSc (Hons) International Equine and Agricultural Management (Royal Agricultural College)
  • Fluent Welsh speaker
Areas of Expertise
  • Farm business consultancy and budgeting
  • Business reviews and strategic planning
  • Practical experience of farm management
  • Dairy farming, particularly spring block calving
  • Nutrient management planning (Farming Connect approved)
  • Herd health

Edward Calcott

Farm Business Consultant

Qualifications & Experience
  • Joined The Andersons Centre in January 2019
  • BSc (Hons) Agriculture with Farm Business Management (2:1) Harper Adams University (2016 Graduate)
  • Part of the winning team for the Institute of Agricultural Management Farm Planner competition whilst at Harper Adams.
  • Placement year was spent with a large UK integrated poultry company. Time was spent on various breeder farms; the hatchery; and commercial farms for broiler chickens and turkeys.
  • Part of the 2017-18 NFU Poultry Industry Program (PIP).
  • A continued involvement with the mixed farming family business in Staffordshire. The farm enterprises include combinable crops, sucker cows, sheep and some agricultural contracting.
Areas of Expertise
  • Experience in most aspects of lowland agriculture including arable, beef, sheep, dairy and potatoes.
  • On-farm diversifications including direct sales; marketing and holiday lets.
  • Practical experience within the UK poultry sector, including layers, broilers, turkeys.
  • Business consultancy advice, budgeting and financial planning for agricultural, food and rural businesses.
  • Accounts analysis; investment appraisals; business reviews; strategic planning and enterprise costings.
  • Contract farming and joint ventures.
  • Practical knowledge of farm management.
  • BPS, grant applications and farm assurance.
  • Farming Connect (FC) accredited.