Market & Industry Forecasting Trusted forecasting for confident decisions The Andersons Centre has provided independent market and industry forecasting for over 30 years. Our analysis is trusted across the agri-food supply chain to guide strategic planning, assess market potential, and respond effectively to change. While our core expertise is in UK agriculture, we also produce forecasts for selected European and global markets. Each forecast draws on a wide evidence base, combining industry intelligence with structured economic analysis to deliver reliable, practical insight. What We Offer Our forecasting services cover: Crop Area Forecasting: projections for over 40 UK arable and horticultural crops, updated quarterly and extending up to ten years ahead. Developed using farmer, agronomist, consultant, merchant, and trader intelligence, alongside analysis of historical trends, costs, policy, weather, consumption patterns, and trade flows. Also available for selected European countries, with commentary on market and policy drivers. Livestock Forecasting: regularly-updated projections for the main cattle and sheep sectors, including breeding herd and flock estimates, slaughter numbers, and five-year outlooks. Farmer Numbers Forecasting: projections for the number of farm businesses across the UK and Ireland, broken down by farm type and region, to support strategic planning and market analysis. Market Analysis and Sizing: detailed assessments of market size, structure, and growth potential for key agricultural sectors, including crop protection products, farm machinery, livestock production, and meat processing. Market Opportunity Assessments: identification of new market segments, commercial risks, and potential partners. Competitor Benchmarking: evaluation of market position through SWOT analysis, customer research, and market modelling. Situation and Outlook Analysis: forward-looking assessments for major arable and livestock enterprises, delivered via seminars, AgriBrief bulletins, publications such as Professional Update, or bespoke outlook reports. Why Clients Choose us 1Informed Strategic Planning: forecasts that combine sector knowledge with economic rigour. 2Market Awareness: clear evaluation of how market and policy changes affect your business. 3Risk and Opportunity Identification: evidence-led analysis to guide investment and product positioning. 4Clarity from Complexity: accessible reporting that makes sense of diverse and complex datasets. 5Independence: unbiased insight, free from political or commercial influence. 6Proven Track Record: decades of delivering accurate, actionable forecasts to the UK and international agri-food sector. Who We Work With Agribusinesses and input suppliersFood processors and manufacturersTrade associations and producer groupsFinancial institutions and investorsPolicy-makers and government agenciesAgri-tech developers and innovatorsMarket research and consultancy partners Need an independent market forecast? Let us help with your forecasting from crop areas, market sizing, to economic outlook analysis, The Andersons Centre can help you. Key Contacts Michael Haverty Partner & Senior Research Consultant Market & Industry Forecasting Partner & Senior Research Consultant Michael is a Partner and Senior Research Consultant at The Andersons Centre, specialising in market development, international trade, agri-food policy, and environmental issues. He has led numerous trade policy research projects across a wide range of UK farming sectors, including assessments of non-tariff measures and free trade agreements on UK agri-food. Michael has also managed several projects focused on greenhouse gas emissions and the environmental impact of farming. He previously worked with IHS (now S&P Global), JFC Agri and the European Commission. Michael comes from a livestock farming background in Ireland and holds a BSc (Hons) in Agricultural Economics and Management from Queen’s University Belfast, as well as an MSc in International Agricultural and Food Marketing from Newcastle University. Qualifications & Experience 2019 to date - Partner of The Andersons Centre Joined Andersons in 2015 15 years’ experience in leading analytical and consulting projects across numerous international markets within Europe, the Americas and Asia Previously worked in marketing and policy-related roles with Syngenta, JFC Agri, Newcastle University and the European Commission Delivered numerous reports and conference presentations concerning Brexit and the impact of tariff and non-tariff measures Advanced French speaker BSc (Hons) Agricultural Economics & Management, Queen’s University Belfast; MSc International Agricultural & Food Marketing, Newcastle University Areas of Expertise Agricultural Market Analysis and Industry Forecasting Agri-Food Trade Analysis Market Research and Competitor Analysis Environmental and Greenhouse Gas Assessments Situation and Outlook Analysis International Market Assessments Customised Research and Consulting Seminars, Briefings and Training Publications Haverty, M. and Grainger, A. (2025) Quantifying Non-Tariff Measures on GB to EU Agri-Food, Plant Products and Fisheries Trade Haverty, M. (2017) Impact of WTO Trading on the Northern Ireland Beef and Sheep Meat Industry, Report for the Livestock and Meat Commission (LMC), in collaboration with the Northern Ireland Meat Exporters Association (NIMEA). The Anderson’s Centre, Melton Mowbray. Haverty, M. (2016) What Brexit Means for the UK Agricultural Sector Redman, G. and Haverty, M. (2016) Crop Area Trends in Scandinavia and the UK Haverty, M. and Redman, G. (2015) Biostimulants in the UK Haverty, M. and Gorton, M. (2006) Integrating Marketing Orientation and Competitive Benchmarking: A Methodological Framework and Application. Total Quality Management and Business Excellence Franks, J.R. and Haverty, M.J.P. (2005) Benchmarking Farm Enterprises. Journal of Farm Management Richard King MRICS FAAV Partner & Head of Business Research Market & Industry Forecasting Partner & Head of Business Research Richard was bought up on a mixed family farm on the Oxfordshire/ Buckinghamshire borders. He attended Harper Adams College, Shropshire and gained a BSc (Hons) in Rural Enterprise and Land Management and qualified as a Chartered Surveyor in 1997. Richard joined Andersons Research team in Melton Mowbray in 1998. The team analyses and interprets agricultural policy and market developments, and provides specialist business research, training, briefings, and publishes information. He became editor of the Agricultural Budgeting and Costing Book in 2000 and joined the Andersons Centre Partnership in 2003. He is a member of the CAAV’s Farming and Environment Committee. On a personal level he is married with three daughters. His interests include watching low-quality football (supporting Oxford United), and playing golf and squash badly. Qualifications & Experience 2009 – Present Day - Chairman of the CAAV Grants and Regulation Committee 2000 – Present Day - Editor of the Agricultural Budgeting and Costings Book. 1999 – Present Day - Elected Fellow of the Association of Agricultural Valuers 1998 – Present Day - Farm Business Research Consultant at Andersons’ Head Office 1997 – Present Day - Elected Associate of the Royal Institution of Chartered Surveyors 1995-1997 – Adkin Chartered Surveyors and Land Agents, Abingdon 1991-1995 – BSc (Hons) in Rural Enterprise and Land Management, Harper Adams College, Shropshire Areas of Expertise Basic Payment Scheme (BPS) and Agri-environment Schemes Agricultural Literature and Farmer Meetings Farmer Supply Chain Relationships Budgeting and Costing Information Agricultural Market Analysis and Industry Forecasting CAP Reform and Policy Analysis Research Projects and Commissioned Studies Seminars, Briefing and Training Corporate Strategy Advice Publications Editor of the Agricultural Budgeting and Costing Book Editor of ABC Professional Update, Andersons Agribrief Service, and Andersons Outlook Graham Redman Partner Market & Industry Forecasting Partner Graham Redman is a Partner of The Andersons Centre, Director of Agro Business Consultants and author of the Nix Farm Management Pocketbook. He has worked as an agricultural economist at The Andersons Centre since 2004, providing specialist agri-business research services to both public and private sector clients. Before joining Andersons, Graham served as an economist for a major agricultural merchant, where he offered guidance primarily on grain and animal feed markets. Prior to that, he worked as a farm management consultant for a national firm operating in Central and Southern England. His experience spans several types of farming enterprises. Graham holds agricultural degrees from the Universities of Leeds and Reading. He is also: An Associate of the Royal Agricultural Society A Board Member of the Processors and Growers Research Organisation (PGRO) A Council Member and Professional Fellow of the Institute of Agricultural Management A Chartered Environmentalist A Member of the Agricultural Economics Society A active member of the Farmers’ Club Qualifications & Experience Partner of The Andersons Centre – 2010 to date Research Economist in The Andersons Centre Research Team – 2004 to date Editor of the John Nix Pocketbook – 2008 to date MSc in Agricultural Management and Economics – Reading University (1992-1993) BSc in Animal Science - Leeds University (1988-1991) Economist for major agricultural merchant (Banks Cargill Agriculture) – 1998 to 2004 Farm business consultant for farm management advisors (Laurence Gould Partnership) Southern and Central England – 1993 to 1998 Areas of Expertise Farmer Supply Chain Relationships Budgeting and Costing Information Agricultural Market Analysis and Industry Forecasting CAP Reform and Policy Analysis Research Projects and Commissioned Studies Seminars, Briefing and Training Publications Editor of the John Nix Farm Management Pocketbook Contributor to the Professional Update agricultural briefing Entrepreneurialism, the kiss of life for British Farmers? Oxford Farming Conference Report Jan 2016 The Best of British Farmers, what gives them the edge? Oxford Farming Conference Report Jan 2015 A Detailed Economic Assessment of Anaerobic Digestion and its Suitability to UK Farming and Waste Systems. Chartered Environmentalist and Council member of the Institute of the Agricultural management (IAgrM) Active member of the Farmers' Club Redman. G., & Benton. T. (2025). Published: AHDB UK Food Security and What it means for the Farming Community James Webster-Rusk Senior Agribusiness Analyst Market & Industry Forecasting Senior Agribusiness Analyst James Webster-Rusk is a Senior Agribusiness Analyst at The Andersons Centre, specialising in combinable crop and root markets. He supports clients across the pre- and post-farmgate arable sector by providing clarity on how market movements, policy decisions and environmental pressures influence their supply chains. His work includes developing cost-of-production models to aid price discovery in opaque markets across the UK and Northern Europe. James has also contributed extensively to the analysis and costing of UK farm support policy. Before joining The Andersons Centre, he worked for the Agriculture and Horticulture Development Board (AHDB), focusing on cereal and oilseed market analysis. James grew up on a small arable farm in Suffolk, he holds a degree in Economics from the University of Hertfordshire. In 2026, he will take part in the GB Potatoes Industry Development Programme. Qualifications & Experience Joined Andersons in October 2021 Five years working in cereal and oilseed market intelligence for the Agriculture and Horticulture Development Board (AHDB). Including three years as a Senior Cereals and Oilseeds Market Analyst. Speaker at a number of high profile AHDB conferences and events. BA (Hons) Economics Previous farm work for arable and livestock business. Areas of Expertise Specialist in Grain and Arable farming Data analysis, information identification Network creation and development Process orientated, experienced at organising dat Example Projects 1Quantifying Market Opportunities for Biostimulants and Organic Fertilisers in UK and Ireland Estimated the on-farm spend on fertiliser and crop protection products, the associated profitability and forecasts of future usage to identify the top-10 crops to target. From there, the key market drivers and influencers of decision-makers across three horticultural crops were identified. A wider market entry strategy was also formulated to identify the most appropriate marketing channels for each segment as well as key opportunities and challenges likely to affect future performance.2UK & Ireland Animal Feed Supplements Market StudyQuantified the market size and analysed the potential routes to market for ruminant feed supplements. The study deployed a combination of desk-based research, an online farmer survey and qualitative industry interviews to examine how routes to market and product offerings could be improved. This formed a basis for the opportunities and threats’ assessment for the client’s product range and strategic recommendations on how its value proposition and market share could be enhanced.3Ruminant Livestock Population Forecasts across the UK and Ireland to 2035Developed forecasts in early 2025, using a force-field analysis, for breeding cow (dairy and suckler) and ewe populations across GB, Ireland and Northern Ireland and associated slaughterings estimates. It examined three scenarios – a Business-as-Usual, Populist and Populist plus UK-US Free Trade Agreement.
