Data Collection & Analysis Robust, targeted insight for better decisions The Andersons Centre provides independent, robust data collection and analysis for the agri-food sector. Our work combines rigorous research techniques with in-depth industry knowledge, enabling clients to make evidence-based decisions with confidence. We specialise in business-to-business (B2B) economic and market research across the agricultural supply-chain, from primary producers and processors to input suppliers and trade bodies. Every project is designed to generate reliable, relevant, and actionable insights that align with client objectives and each project brief. What We Offer Our data collection and analysis capabilities include: Survey Design and Implementation: creation of clear, targeted questionnaires tailored to your research objectives, distributed through the most effective channels to reach the right respondents. Business-to-Business Market Research: qualitative and quantitative studies across the agri-food sector, capturing the perspectives of farmers, agronomists, processors, suppliers, trade associations and other stakeholders. Flagship Industry Surveys: delivery of nationally significant studies such as the Early-Bird Survey of UK cropping intentions and Harvest Reporting for the Agriculture and Horticulture Development Board (AHDB). Data Processing and Validation: rigorous quality control to ensure datasets are robust, representative, and free from bias. Statistical Analysis and Modelling: applying advanced analytical techniques to uncover trends, quantify impacts, and support forecasting. Custom Reporting and Visualisation: presenting complex results in clear, accessible formats, from executive summaries to detailed technical reports and interactive dashboards. Why Clients Choose Us 1Sector Expertise: decades of experience in UK agriculture and agri-food markets, ensuring data is collected and interpreted with real-world understanding. 2Trusted Independence: impartial findings free from political or commercial influence. 3Proven Delivery: successful track record on high-profile national projects for industry bodies, government agencies, and commercial clients. 4Tailored Approach: research design, methodology, and reporting aligned to your specific objectives. 5Actionable Insight: turning raw data into clear findings that inform strategy, investment, and policy decisions. Who We Work With Farmers, contractors and agronomistsTrade associations and producer organisationsAgribusinesses and input suppliersFood processors and manufacturersGovernment agencies and devolved administrationsFinancial institutions and investorsMarket research partners and consultancy firms Need robust and reliable data to inform your decisions? Whether you need a one-off survey, ongoing data collection, or in-depth analysis of market trends and economic implications The Andersons Centre can deliver robust, relevant, reliable, and timely results. Key Contacts Richard King MRICS FAAV Partner & Head of Business Research Data Collection & Analysis Partner & Head of Business Research Richard was bought up on a mixed family farm on the Oxfordshire/ Buckinghamshire borders. He attended Harper Adams College, Shropshire and gained a BSc (Hons) in Rural Enterprise and Land Management and qualified as a Chartered Surveyor in 1997. Richard joined Andersons Research team in Melton Mowbray in 1998. The team analyses and interprets agricultural policy and market developments, and provides specialist business research, training, briefings, and publishes information. He became editor of the Agricultural Budgeting and Costing Book in 2000 and joined the Andersons Centre Partnership in 2003. He is a member of the CAAV’s Farming and Environment Committee. On a personal level he is married with three daughters. His interests include watching low-quality football (supporting Oxford United), and playing golf and squash badly. Qualifications & Experience 2009 – Present Day - Chairman of the CAAV Grants and Regulation Committee 2000 – Present Day - Editor of the Agricultural Budgeting and Costings Book. 1999 – Present Day - Elected Fellow of the Association of Agricultural Valuers 1998 – Present Day - Farm Business Research Consultant at Andersons’ Head Office 1997 – Present Day - Elected Associate of the Royal Institution of Chartered Surveyors 1995-1997 – Adkin Chartered Surveyors and Land Agents, Abingdon 1991-1995 – BSc (Hons) in Rural Enterprise and Land Management, Harper Adams College, Shropshire Areas of Expertise Basic Payment Scheme (BPS) and Agri-environment Schemes Agricultural Literature and Farmer Meetings Farmer Supply Chain Relationships Budgeting and Costing Information Agricultural Market Analysis and Industry Forecasting CAP Reform and Policy Analysis Research Projects and Commissioned Studies Seminars, Briefing and Training Corporate Strategy Advice Publications Editor of the Agricultural Budgeting and Costing Book Editor of ABC Professional Update, Andersons Agribrief Service, and Andersons Outlook Graham Redman Partner Data Collection & Analysis Partner Graham Redman is a Partner of The Andersons Centre, Director of Agro Business Consultants and author of the Nix Farm Management Pocketbook. He has worked as an agricultural economist at The Andersons Centre since 2004, providing specialist agri-business research services to both public and private sector clients. Before joining Andersons, Graham served as an economist for a major agricultural merchant, where he offered guidance primarily on grain and animal feed markets. Prior to that, he worked as a farm management consultant for a national firm operating in Central and Southern England. His experience spans several types of farming enterprises. Graham holds agricultural degrees from the Universities of Leeds and Reading. He is also: An Associate of the Royal Agricultural Society A Board Member of the Processors and Growers Research Organisation (PGRO) A Council Member and Professional Fellow of the Institute of Agricultural Management A Chartered Environmentalist A Member of the Agricultural Economics Society A active member of the Farmers’ Club Qualifications & Experience Partner of The Andersons Centre – 2010 to date Research Economist in The Andersons Centre Research Team – 2004 to date Editor of the John Nix Pocketbook – 2008 to date MSc in Agricultural Management and Economics – Reading University (1992-1993) BSc in Animal Science - Leeds University (1988-1991) Economist for major agricultural merchant (Banks Cargill Agriculture) – 1998 to 2004 Farm business consultant for farm management advisors (Laurence Gould Partnership) Southern and Central England – 1993 to 1998 Areas of Expertise Farmer Supply Chain Relationships Budgeting and Costing Information Agricultural Market Analysis and Industry Forecasting CAP Reform and Policy Analysis Research Projects and Commissioned Studies Seminars, Briefing and Training Publications Editor of the John Nix Farm Management Pocketbook Contributor to the Professional Update agricultural briefing Entrepreneurialism, the kiss of life for British Farmers? Oxford Farming Conference Report Jan 2016 The Best of British Farmers, what gives them the edge? Oxford Farming Conference Report Jan 2015 A Detailed Economic Assessment of Anaerobic Digestion and its Suitability to UK Farming and Waste Systems. Chartered Environmentalist and Council member of the Institute of the Agricultural management (IAgrM) Active member of the Farmers' Club Redman. G., & Benton. T. (2025). Published: AHDB UK Food Security and What it means for the Farming Community Michael Haverty Partner & Senior Research Consultant Data Collection & Analysis Partner & Senior Research Consultant Michael is a Partner and Senior Research Consultant at The Andersons Centre, specialising in market development, international trade, agri-food policy, and environmental issues. He has led numerous trade policy research projects across a wide range of UK farming sectors, including assessments of non-tariff measures and free trade agreements on UK agri-food. Michael has also managed several projects focused on greenhouse gas emissions and the environmental impact of farming. He previously worked with IHS (now S&P Global), JFC Agri and the European Commission. Michael comes from a livestock farming background in Ireland and holds a BSc (Hons) in Agricultural Economics and Management from Queen’s University Belfast, as well as an MSc in International Agricultural and Food Marketing from Newcastle University. Qualifications & Experience 2019 to date - Partner of The Andersons Centre Joined Andersons in 2015 15 years’ experience in leading analytical and consulting projects across numerous international markets within Europe, the Americas and Asia Previously worked in marketing and policy-related roles with Syngenta, JFC Agri, Newcastle University and the European Commission Delivered numerous reports and conference presentations concerning Brexit and the impact of tariff and non-tariff measures Advanced French speaker BSc (Hons) Agricultural Economics & Management, Queen’s University Belfast; MSc International Agricultural & Food Marketing, Newcastle University Areas of Expertise Agricultural Market Analysis and Industry Forecasting Agri-Food Trade Analysis Market Research and Competitor Analysis Environmental and Greenhouse Gas Assessments Situation and Outlook Analysis International Market Assessments Customised Research and Consulting Seminars, Briefings and Training Publications Haverty, M. and Grainger, A. (2025) Quantifying Non-Tariff Measures on GB to EU Agri-Food, Plant Products and Fisheries Trade Haverty, M. (2017) Impact of WTO Trading on the Northern Ireland Beef and Sheep Meat Industry, Report for the Livestock and Meat Commission (LMC), in collaboration with the Northern Ireland Meat Exporters Association (NIMEA). The Anderson’s Centre, Melton Mowbray. Haverty, M. (2016) What Brexit Means for the UK Agricultural Sector Redman, G. and Haverty, M. (2016) Crop Area Trends in Scandinavia and the UK Haverty, M. and Redman, G. (2015) Biostimulants in the UK Haverty, M. and Gorton, M. (2006) Integrating Marketing Orientation and Competitive Benchmarking: A Methodological Framework and Application. Total Quality Management and Business Excellence Franks, J.R. and Haverty, M.J.P. (2005) Benchmarking Farm Enterprises. Journal of Farm Management James Webster-Rusk Senior Agribusiness Analyst Data Collection & Analysis Senior Agribusiness Analyst James Webster-Rusk is a Senior Agribusiness Analyst at The Andersons Centre, specialising in combinable crop and root markets. He supports clients across the pre- and post-farmgate arable sector by providing clarity on how market movements, policy decisions and environmental pressures influence their supply chains. His work includes developing cost-of-production models to aid price discovery in opaque markets across the UK and Northern Europe. James has also contributed extensively to the analysis and costing of UK farm support policy. Before joining The Andersons Centre, he worked for the Agriculture and Horticulture Development Board (AHDB), focusing on cereal and oilseed market analysis. James grew up on a small arable farm in Suffolk, he holds a degree in Economics from the University of Hertfordshire. In 2026, he will take part in the GB Potatoes Industry Development Programme. Qualifications & Experience Joined Andersons in October 2021 Five years working in cereal and oilseed market intelligence for the Agriculture and Horticulture Development Board (AHDB). Including three years as a Senior Cereals and Oilseeds Market Analyst. Speaker at a number of high profile AHDB conferences and events. BA (Hons) Economics Previous farm work for arable and livestock business. Areas of Expertise Specialist in Grain and Arable farming Data analysis, information identification Network creation and development Process orientated, experienced at organising dat Example Projects 1'Early Bird' SurveyThe Andersons Centre have run the ‘Early Bird’ annual planting survey since 2005. The survey uses independent agronomists to measure rotation intention changes very early in the season. A track record of reliable results, the industry looks to this survey as the first indication of cropping patterns for the forthcoming harvest. All data is verified in house.2Crop Area ForecastingWe provide regular forecasts of UK crop areas for the forthcoming year and 5-year outlook. Combining our expertise with the organisation’s extensive contacts, the effects of agricultural policy on farm-level decisions can be predicted with enviable accuracy enabling the client to prepare for future opportunities and production planning. Service also available for perishable crops.3PRISM 2030 ProgrammeThe Andersons Centre is a partner in the ABP PRISM 2030 Programme and has undertaken two phases of carbon footprint assessments of approximately 300 beef and sheep farms across Britain. The assessments are undertaken using Agrecalc. In Phase Two our assessors have been conducting follow-up carbon footprint assessments on measure improvements on each farm.
