AHDB Rebrand January 15, 2015 12:00 am The different divisions of the Agricultural and Horticultural Development Board (AHDB) will be rebranded from summer 2015. The aim is to make the levy board look, feel and behave like one organisation by creating a ‘simplified family of brands’. The existing sector brands will change so that BPEX becomes AHDB Pigs, DairyCo becomes AHDB Dairy, EBLEX changes to AHDB Beef & Lamb, HDC becomes AHDB Horticulture, HGCA changes to AHDB Cereals & Oilseeds and the Potato Council becomes AHDB Potatoes. The exact timing of the change is not known, existing sector branded stock will be used up first.
