Agrimetrics Centre Opens November 5, 2015 12:00 am A new Agrimetrics Centre has opened at the Rothamsted Research site in Hertfordshire. Its aim is to use ‘big data’ to improve productivity and efficiency in agriculture and the wider food chain. It has been awarded £11.8m by Innovate UK under the Agri-tech strategy. Partners in the project include the University of Reading, NIAB, and the Scottish Rural College (SRUC).